A moderate risk situation with good outlook for appeal.
Category violations occur when your primary or secondary categories don't accurately reflect your business's core services. Using incorrect or spammy categories is a common trigger for suspensions. Home-based businesses often face challenges because Google has strict policies about residential addresses. You may need to hide your address while still proving your business operates legitimately. Your profile has some issues that should be addressed, but the situation is manageable with proper remediation.
For home-based business operations, common triggers include:
Gather the following documentation to support your case. Focus on professional licenses, insurance, and customer correspondence.
Follow these steps to address your category violations. Estimated time: 1-2 weeks. Difficulty: Moderate.
Research the correct primary category for your business
Start immediatelyRemove any irrelevant secondary categories
Update your primary category to match your core service
Ensure your services align with your selected categories
Document why your category selection is appropriate
Resolution time varies based on the complexity of your situation and how quickly you can gather required evidence. Most cases can be resolved within 2-4 weeks with proper preparation.
Yes, you can submit a reinstatement request through Google Business Profile support. However, appeals are typically considered only once, so it's crucial to address all issues and gather complete evidence before submitting.
Service area businesses should focus on service records, customer correspondence, professional licenses, and branded vehicle photos. Address verification documents are also important.
Avoid making multiple changes at once, submitting incomplete evidence, or contacting Google support repeatedly. Each interaction should be purposeful and well-documented.
Run a diagnostic scan on your Google Business Profile to get a personalized assessment and step-by-step remediation plan.
Start Free DiagnosticThis guide is based on Google's published Business Profile guidelines and is provided for informational purposes only. It does not constitute legal advice. For complex situations, consult with a qualified professional. Last updated: 1/7/2026