A critical risk situation with challenging outlook for appeal.
Location-related violations involve address issues such as using virtual offices, P.O. boxes, or addresses where you don't actually conduct business. Google requires physical locations where customers can visit or where you operate from. Service-area businesses (SABs) face additional scrutiny from Google because they don't have a traditional storefront. You'll need to demonstrate your service area legitimately and show that you actually serve customers in your claimed areas. This is a critical situation requiring immediate attention. Your profile is at high risk of suspension or may already be suspended.
For service-area business (sab) operations, common triggers include:
Your current appeal outlook is: Challenging Outlook. Before proceeding, consider these critical points:
Gather the following documentation to support your case. Document your service vehicles and service area coverage with appointment records.
Follow these steps to address your location issues. Estimated time: 2-5 weeks. Difficulty: Difficult.
Verify your business operates at the stated address
Start immediatelyGather proof of presence at your location
If using a shared space, document your dedicated area
Update address if you've moved locations
Prepare photos showing your physical presence
Resolution time varies based on the complexity of your situation and how quickly you can gather required evidence. Most cases can be resolved within 2-4 weeks with proper preparation.
Yes, you can submit a reinstatement request through Google Business Profile support. However, appeals are typically considered only once, so it's crucial to address all issues and gather complete evidence before submitting.
Service area businesses should focus on service records, customer correspondence, professional licenses, and branded vehicle photos. Address verification documents are also important.
Avoid making multiple changes at once, submitting incomplete evidence, or contacting Google support repeatedly. Each interaction should be purposeful and well-documented.
Run a diagnostic scan on your Google Business Profile to get a personalized assessment and step-by-step remediation plan.
Start Free DiagnosticThis guide is based on Google's published Business Profile guidelines and is provided for informational purposes only. It does not constitute legal advice. For complex situations, consult with a qualified professional. Last updated: 1/7/2026