A moderate risk situation with good outlook for appeal.
NAP (Name, Address, Phone) consistency is critical for local SEO and Google's trust in your business. Mismatches between your GBP listing and other online sources can trigger manual reviews and suspensions. Service-area businesses (SABs) face additional scrutiny from Google because they don't have a traditional storefront. You'll need to demonstrate your service area legitimately and show that you actually serve customers in your claimed areas. Your profile has some issues that should be addressed, but the situation is manageable with proper remediation.
For service-area business (sab) operations, common triggers include:
Gather the following documentation to support your case. Document your service vehicles and service area coverage with appointment records.
Follow these steps to address your nap inconsistency. Estimated time: 1-2 weeks. Difficulty: Moderate.
Audit your business information across all online platforms
Start immediatelyCreate a master NAP document with your official business info
Update your GBP listing to match your official information
Correct NAP inconsistencies on third-party directories
Document all corrections made for your records
Resolution time varies based on the complexity of your situation and how quickly you can gather required evidence. Most cases can be resolved within 2-4 weeks with proper preparation.
Yes, you can submit a reinstatement request through Google Business Profile support. However, appeals are typically considered only once, so it's crucial to address all issues and gather complete evidence before submitting.
Service area businesses should focus on service records, customer correspondence, professional licenses, and branded vehicle photos. Address verification documents are also important.
Avoid making multiple changes at once, submitting incomplete evidence, or contacting Google support repeatedly. Each interaction should be purposeful and well-documented.
Run a diagnostic scan on your Google Business Profile to get a personalized assessment and step-by-step remediation plan.
Start Free DiagnosticThis guide is based on Google's published Business Profile guidelines and is provided for informational purposes only. It does not constitute legal advice. For complex situations, consult with a qualified professional. Last updated: 1/7/2026